Head of Brand
Join our dynamic and innovative team as our founding Head of Brand and help us shape the future of events and community building.
About us
Welcome to The Regular, where community is everything, and idle spaces are a thing of the past. We’re all about creating unforgettable experiences like karaoke nights, trivia, and social leagues that bring people together and breathe life into local venues. From helping people find the perfect place for their next adventure to keeping the good vibes rolling, we make community building as easy as sharing a link. We're growing fast and need YOU to help us keep the momentum going!
About the Role
The Head of Brand will be responsible for building and growing The Regular’s brand presence, with a particular focus on B2B2C advertising and event marketing. This role will ensure that The Regular's voice and brand positioning resonate with both business partners and end consumers, while also driving awareness and participation in our events. The Head of Brand will collaborate with the Head of Growth to align on overall brand strategy and will play a critical role in shaping the company’s public image.
Responsibilities
Develop and implement a comprehensive B2B2C brand strategy to increase awareness and drive engagement in The Regular's events and experiences
Oversee marketing and social campaigns for B2B2C advertising, focusing on events like karaoke nights, trivia competitions, and community activities.
Ensure brand consistency across all marketing materials, digital platforms, and in-person experiences.
Collaborate with external creative and media agencies to produce high-impact advertising campaigns.
Partner with the Head of Growth to align branding efforts with product marketing strategies.
Utilize consumer insights to inform creative direction and messaging in ads and campaigns.
Monitor brand health through qualitative and quantitative research and adjust strategies accordingly.
Act as the key stakeholder for all brand touchpoints, ensuring The Regular is positioned as the go-to platform for community-driven events.
Qualifications
Proven experience in brand marketing with a focus on B2B2C and event marketing.
Strong creative vision with the ability to translate brand strategy into compelling campaigns.
Experience in both digital and traditional advertising.
Excellent project management skills with the ability to manage multiple campaigns simultaneously.
Knowledge of event marketing, community engagement, and consumer behavior trends.
Strong collaboration and communication skills to work cross-functionally.
Why Join Us?
Flexibility: We’re big on remote work, so you can do your thing from wherever you call home.
Fast-Paced Fun: No two days are the same around here—things move fast, and you’ll never be bored.
Growth Opportunities: As we grow, so do you. We’re all about promoting from within and helping our team level up.
Make an Impact: You’ll be part of something special, helping us bring communities together and create real-world magic.
Compensation
This role is initially equity only. You’ll be a part of the core team and own a significant equity stake in a rapidly growing startup. Your success is directly tied to the success of the company.
Ready to kickstart your career with a team that’s all about community and good vibes? Apply now and let’s do great things together! Interested candidates should share a resume and brief cover note via email to info@theregularapp.com